August 17, 2004
For Immediate Release

OKLAHOMA CITY, OK   -- Independent mortgage broker Terry Silver of Jeffersonville, IN and Tersha Inc. was selected the winner of a la mode, inc.’s Rolex™ giveaway in a drawing of mortgage professionals who had tried a demo Mortgage XSite in conjunction with the launch of Mortgage XSites websites for mortgage professionals in June.

“I was ecstatic because I never win anything,” Silver said. “And even though I won the Rolex™, what I really wanted was a Mortgage XSite.” a la mode agreed to give Silver the cash value of the prize, part of which he used to purchase his Mortgage XSite.

Silver designed his Mortgage XSite, http://www.TershaMortgage.com, in less than an hour – and was amazed by the immediate results he received. He says he especially likes the DirectFax feature that allows borrowers to fax documents with a barcoded cover page downloaded from his XSite to a toll-free fax number. a la mode’s fax servers read the barcode, save the fax as a PDF, route it to the appropriate online loan folder, and e-mail it to Silver.

Mortgage XSites are available for one low, single annual fee, which includes more than 70 Flash-based themes, more than 50 pre-written content pages, available and hand translated into Spanish, FlexApp, the easiest to use 1003 for borrowers online, 16 calculators, and much more.

Included in the single fee is free 24x7 support, 10 virus-free e-mailboxes, free .com domain name registration, and feature updates and add-ons for the entire year. There is never any setup or any additional fees involved in a Mortgage XSite.

“My Mortgage XSite completely integrates with my LOS, which is a real asset,” he said. As an independent broker, Silver says that having robust client and vendor management features built into his Mortgage XSite frees him up to close more loans.

Plus, he says, “These Mortgage XSites come with a ton of bells and whistles. It’s really been a pleasant surprise to see how it’s already helped my business.”

* * *

Did Silver make the right choice? Let’s look at the tale of the tape.

Rolex™: The highest quality design and most ingenious engineering available in timepieces

Mortgage XSites: Slick, Flash-based themes and navigation, including animated intros, industry leading features and functionality – the highest quality websites available for mortgage pros

Rolex™: Set it and forget it – keeps time as accurately as any device on earth

Mortgage XSites: Set up in as little as 15 minutes, or customize as much as desired – generate more leads, less paper and faster closings.

Rolex™: Symbol of the highest status, conveys professionalism, style and worth

Mortgage XSite: Generations ahead of cookie-cutter template sites, look professional and slick, teeming with valuable consumer information – conveys professionalism, trust and high-quality service

Rolex™: Everyone who sees you wearing it will be duly impressed

Mortgage XSite: Millions of potential viewers on Internet; thousands of mortgage shoppers who find it will be impressed and more likely to give you their business

There’s no question a Rolex™ is an outstanding timepiece and status symbol, but is unlikely to boost mortgage applications, eliminate paper in the loan process, and close loans faster. We congratulate Terry Silver and wish him the best with his new Mortgage XSite!

About a la mode
a la mode, inc., founded in 1985, develops desktop, mobile, and Web tools for real estate appraisers, agents, inspectors and mortgage lenders. Each year, over half of the nation's home appraisals are created with a la mode's WinTOTAL software and delivered electronically through its Mercury Network, which handles nearly two million paperless mortgage transactions each month. a la mode XSites allow users to deploy a professional Web presence that manages transactions and communications with their clients and provide an integrated platform for their own day to day processes. Learn more at http://www.alamode.com .

    Media contact:  Matt Barr
                    Communications Director
                    mattb@alamode.com
                    (330) 296-8894