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February 6, 2004
OKLAHOMA CITY, OK -- The holy grail for real estate websites
used to be a listing in the top ten results of a relevant
Google™ search. But while search engine exposure remains
important, web design, content, business applications and
traditional marketing are equally important when it comes to
turning website visits into leads into revenue. That’s true
more than ever, a la mode’s Web Marketing Strategies seminar
for real estate agents teaches. When Google™
revised the way it ranks websites back in November, real
estate agents and others immediately began searching for the
new magic words to place strategically into their website
code to make theirs appear in the search giant’s top ten.
This is approaching the problem from the wrong end, the a la
mode seminar teaches – websites that are nothing but online
ads don’t turn visits into leads into commissions. Your
website needs to “do something” – both for the visitor and
for the practicing agent. It is widely believed
that Google’s™ November update was made in order to filter out
“artificially” optimized websites – ones that use programming tricks
to coax Google™ and other search engines into displaying them near the
top of a search. “Search engine
optimization” is important, Krodel said – if you make your website
relevant to the services you want to provide, it should be found by
search engines. “But artificially ‘stuffing’ your website with
metatags and keywords and having sites link to you that aren't related
to your website or market won't make your website more relevant. And
now, after Google’s™ latest update, this sort of programming
sleight-of-hand doesn't make it score artificially high rankings,
either,” he said. a la mode’s Agent
XSites are websites that do something – they fit into an
agent’s overall marketing plan, let him or her do productive business
via the World Wide Web, and, yes, generate solid leads. Thousands of
agents have already discovered how easy XSites are to set up,
customize, and do business with. As part of its Agent XSites rollout,
a la mode is conducting a number of free Web Marketing Seminars that
will teach web marketing agents how to make their websites relevant to
their prospective customers, and bring in leads. “Web marketing is
only part of a Realtor’s® overall marketing – but it can be the most
important, and easily the most productive, part,” Krodel concluded.
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