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a la mode
news & marketing tips — February 14, 2006
Score big points
with your business partners
Mortgage
originations are expected to decline by more than 20 percent from last
year's level of 2.79 trillion, according to the Mortgage Bankers
Association's (MBA) three-year economic forecast. As a result, many
mortgage brokers are putting in extra marketing effort to assure
they'll have a steady flow of referrals from their business partners.
But to score big relationship points in
today's
tight market, you need to step outside of the box and get creative.
How about giving them their own XSite?
Right now we're
offering a special price on XSites in all of our markets (Appraiser,
Agent,
Home inspector and
Mortgage) Buy three or more and they're only $199 each. That's a savings of $400 on each XSite! Think of how easy it is to
manage your business with your XSite's online FlexApp 1003, DirectFax, automatic
status updates and lead capture tools. Now think of how much more
efficient the entire loan transaction can be if all of your
business partners use their own XSite with their own set of robust
tools and features.
When you purchase an XSite for your partners, you not only earn big relationship
points, you make it easier for you to run your own business. Here's how:
Appraisers. When you give your appraisal partners an Appraiser XSite, you can order your appraisals online, get status updates and
pay for your appraisals with a credit card. You'll always know what's
going on with your appraisal and you'll have quicker turnaround time
since all of the tools your partners need are right at their
fingertips
—
whether they're in the office or out in the field.
Agents. With features like Google™ Earth aerial maps, listings podcasting, Flash videos, and multimedia listings pages to impress
home buyers and sellers, your agent partners can attract more leads,
which can result in more referrals for you!
Home inspectors. An XSite will make your home inspector partners'
businesses easier to manage with features like online ordering, automatic
status messaging, scheduling, contact management and report delivery.
And they don't even have to be in the office
—
with XSites Mobile they
can do it all from an Internet enabled mobile device. That means you
can get the deal closed sooner.
Mortgage professionals. While they may not boost your referral
business, giving the other brokers or LOs in your office an XSite can reduce the chance of lost leads for everyone. Each broker or
LO can generate leads on their own XSite, so the lead won't go to the
company website and fill out a loan app with a different broker. The
bottom line: Your leads will always stay with you.
We bet your
business partners will like their XSite much more than those
personalized notepads you gave them last month. The offer ends
February 28, so stock up now and give them out later since the sites
can be activated anytime within the year of purchase. Call
1-800-ALAMODE or
click here to order your extra XSites today!
Kick-start your
customer referral business
Everyone knows the
value of word-of-mouth advertising: It's free and brings in high
quality leads that are already sold on your services. But no
mortgage broker can rely on this tactic alone. Here are three
ways to get referrals that you may not have thought of yet:
Do the
unexpected. Send clients who purchased a home in 2005 a copy
of their settlement statement. Even though they might have it
already, it's another chance to get in front of them and provide them
with service that exceeds their expectations. Include a business
card with their statement and ask them to give it to anyone they may
know looking to buy a home or refinance
Don't ask for a
referral, earn one. If you're not getting referrals, you may
not be providing the kind of service your customers want in the first
place. Ask your customers what you can do to better to serve
their needs. When your customers are truly satisfied, it's easy to get
referrals.
Thank
each referral. This probably goes without saying, but
instead of a mug or pen, thank your client who gave you the referral
in a handwritten note.
It's more personal than an e-mail or card sent by your assistant or
office manager and they'll be more apt to send you more referrals if
they know that you're truly appreciative. |
