Using forms on your
XSite without turning off your visitors
A recent survey of
consumer "pet peeves" about commercial websites by web hosting company
Hostway Corp. found that 83 percent of consumers get annoyed with
websites with registration log-on pages that block access to online
content. But for many you, those registration required pages
or "doorway forms" as we call them here at a la
mode are an effective way to get quality leads from your XSite.
As you may know,
you have two types of doorway forms available on your XSite: Page
specific forms that allow you to specify individual pages that
should be preceded by a form and global forms that allow you to
establish "triggers" to activate the doorway form of your choice
through the natural course of a visitor browsing your site. [After a
visitor has clicked on three pages, for example.]
So how do you
effectively use those doorway forms without annoying your visitors?
The key is to use the forms sparingly, and only in places where the
destination content is of particular interest and value to your
visitors such as your rate sheet, "Home Price Index," or mortgage
calculators. When you add a doorway form, the visitor's contact
information then flows automatically into a specified contact group
(e.g. XSite leads) so you can follow up later.
To add doorway
forms to your XSite, click on the XSite icon in the My Office area of
your XSite and go to "Lead Capture."
Ultimately, it's up
to you to decide how and when to use your XSite's doorway forms
you choose to use them at all. Many XSite owners have success with
password-protecting their content pages and listings. However, if
you're not seeing the traffic you'd like, you may want to consider
taking the doorway forms down. Remember, the ultimate goal of your
XSite is to generate quality leads that build your business!