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a la mode
news & marketing tips — December 15,
2005
Meet the new XSites
My Office area
When you logged
into your XSite last week, you probably noticed a new look to your My
Office area. That's our gift to you for the holidays
— an entirely
redesigned My Office admin area that will make running your business
easier than ever. All of the features you've been using are still
there (along with a few new ones); we've simply moved a few of them
around so all the tools and features you use the most on your XSite
are in one central place.
The first thing
you'll see when you log in is the new "Notifications" section, which
keeps you informed of anything happening with your XSite. Here,
you can check your task reminders; daily, weekly or monthly schedule; view and
send e-mail, and access your XSite's user management, vendor list and intranet. Plus,
you'll get daily marketing tips to help you reach more prospects and turn
them into clients.
Need a contact's
address? Need to know if you're free next Friday? The "Search My
Office"
feature allows quick access to your contacts and calendar. And
the "Mortgage Community" section is where you'll go to access the XSites Network to find a real estate professional in your area.
You can also check out the current
marketing tips newsletter and read the latest real estate news from the
Inman news feed.
Anything you want
to add, change or fix on your XSite can now be done by clicking on the
"XSite" icon in the My Office area. This is where we've housed your XSite's Wizard, lead capture and search engine tools and XSite
user statistics. In
your XSite's stats area, you can see exactly which pages are getting the
most traffic, how visitors are finding your site, which pages they
land on first and the search phrases that people type into search
engines that bring them to your site.
"In addition to
improving workflow, we redesigned the My Office area so you can better see
how your XSite is working for you every day," says Brad Eaton, our VP
of Mortgage Products.
We hope you enjoy
using your XSite's My Office area. If you have any questions, feel
free to call us on the tech lines at
1-800-211-4514, any time, day or
night.
XSellerate 2.0
makes marketing to past clients as easy as 1,2,3
If you're like most
mortgage brokers, much of your marketing time and money is spent on
generating new prospects and, save the occasional holiday card or
e-mail, little effort is spent on past clients
— even though they're
the best source of repeat and referral business. We recently
re-engineered XSellerate to make it easy for you to keep up your
relationships with those precious past clients in three easy steps,
allowing you to maintain a healthy flow of business in the New Year!
The new XSellerate
2.0 greets you with a newly designed interface that's much more
intuitive and easier to use. All of your current and
future scheduled campaign information is displayed prominently, so you
always know the status of all of your
marketing efforts.
With XSellerate
2.0,
you can now build an entire campaign in three steps. Simply select your recipients, select an ad from the library of
pre-built, professionally written marketing ads, and send! The beefed
up ad library also includes ready-made core relationship campaigns
designed to keep you in front of past clients for weeks, months, even
years —
with minimal effort on your part.
XSellerate 2.0
integrates with your XSite to allow you to better market to prospects
as well. XSellerate collects data from lead capture forms and
automatically schedules targeted marketing campaigns based on the
visitor's information. That is, pre-loan applicants get pre-app
campaigns, home owners get owner campaigns, etc.
If you're a current XSellerate owner, you get XSellerate 2.0 as a free upgrade. Need to
buy it? Click
here to buy XSellerate 2.0 today!
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