a la mode
news & marketing tips — October
26,
2005
Five
good reasons to visit our booth at the NAR Conference & Expo
With more than 600
exhibitors vying for your attention at the 2005 National Association
of REALTORS® (NAR)
Conference & Expo, it can be hard to know where to spend your
time. To make things easier for you, here are five great reasons to
visit our booth
—
Booth #2237
—
at the NAR Conference:
5. You can learn
to market your listings in ways your competition can't
— and enter to win an iPod!
As you may already know, you now have the ability to podcast your listings information onto your XSite for prospects to
listen to on their iPods, portable MP3 players, or personal computers. We developed this free XSite feature to give you an edge over your
competition because you have the ability to market properties in ways
they can't, unless they spend a significant amount of money.
The new technology
brings convenience to your buyers because they can listen to
information about properties whenever and wherever they want
—
in their car, at the gym, walking the dog
—
anywhere they listen to their iPod.
Visit our booth to
learn more about podcasting and how to get audio tours on your
listings. Plus, you can enter to win an iPod of your own! We'll be giving away an iPod Saturday, Sunday and Monday of the conference, so stop by and
have a business card in hand!
4. You can learn
how to get more repeat and referral business. We're
releasing XSellerate 2.0 at the conference, which
addresses the Achilles heel of most agents' marketing strategies:
maintaining relationships with past clients. We
re-engineered our XSellerate marketing and communications software to
make it fast and convenient for agents to market to and maintain their
relationships with past clients so they can generate repeat and
referral business
— an essential source of revenue for most agents.
XSellerate 2.0 has
a new user interface and more ready-made core relationship campaigns
so you can deliver marketing messages for weeks, months
—
even years. XSellerate also integrates with your XSite by collecting data from
lead capture forms and automatically scheduling targeted marketing
campaigns based on the visitor's information. That is, buyers get
buyer campaigns, sellers get marketing targeted to sellers, with
minimal effort on your part!
XSellerate 2.0 is a
free upgrade for all current XSellerate customers and can be purchased
for a special NAR Conference price of $149 Thursday through
Monday
— that's 25 percent off the regular retail price!
3.You can find
out how your XSite's redesigned My Office page helps you better manage
your day. As we explained in
last edition of the newsletter, we'll be launching the redesigned XSites My Office admin page at NAR, which will have all of the
features and tools you need the most in one central place, improving
your overall workflow.
Stop by our booth
at the NAR show and we'll show you how you can jump from feature to
feature and program to program without leaving your XSite. Need to
follow up with a new lead? Send a marketing campaign with XSellerate
in just a few clicks. Can't remember a customer's phone number? Do a
quick contact search. Need to find out if you're free on Friday
afternoon for a showing? Take a quick glance at your work week
schedule. Need to find a home inspector or mortgage broker? Check the XSites Network.
2. Learn why the
company you've chosen to do business with (us!) has been the real
estate technology leader for 20 years. While we've only been offering Agent XSites for three
years, we've been providing technology to real estate professionals
for more than 20 years, beginning with a DOS-based form filling
software for appraisers. We've always believed our customers should be
entitled to the most technologically advanced solutions whether
they're the sole owner of the business or part of a large franchise. That's why our goal has always been to provide technologically that's
both easy to use and easy on the wallet, allowing you to focus on
building your business.
Visit our booth and learn about the tools we provide free
to customers like you and what it would cost for you to implement on
your own or what some of our competitors may charge for the same
feature.
1. You get to
check out the Porsche we're giving away! For the third year in a
row, we'll be giving away a new car at the NAR Conference. While we
gave away a Mercedes the previous two years, this year, one lucky
REALTOR® will be the proud owner of a sleek new convertible Porsche Boxster. As an XSite owner, you're automatically
entered to win, but if you stop by the booth we'll let you open
the hood, kick the tires, sit in the driver's seat
—
just don't ask us if you can test drive it around the trade show
floor!
And, of course,
there will be plenty of a la mode employees on hand at our booth to
answer any questions and discuss any of our products. See you there!
XSites'
free podcasting
technology takes media spotlight
The fact that we're
the first company to offer
podcasting technology on
Agent XSites (as a free feature) has caused quite a stir in the real estate and
technology industries. But don't take our word for it. Here are a few
publications that are talking about XSites' new podcasting technology:
Real estate tech company enables podcasting
Inman News, October 17, 2005 (Subscription required)
a la mode adds podcasting to real estate agents' Web sites
Real Estate Technology News, October 17, 2005 (Subscription
required)
Real estate podcasts a la mode
PodcastingNews.com October 18, 2005
Podcasting a hot, new technology for real estate agents
RISMedia.com, October 18, 2005
Realtors join podcasting craze
Physorg.com – Science, technology, physics and space news, October 19,
2005
Podcasting for home buyers, sellers
United Press International, October 20, 2005
Real estate sales pros join podcasting craze
REALTOR® Magazine Online, October 20, 2005
What's the hottest new technology for real estate agents? Podcasting
homes for sale - and it's now available free
BrokerAgentNews.com, October 23, 2005
We're even
mentioned in a few real estate-themed blogs, including
www.floridahomeloan.com (October 17, 2005) and
www.dailypundit.com/sfrealblog (October 17, 2005).
Want to join the "podcasting
craze" too? Learn how to
podcast your property listings on your XSite
here.
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