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a la mode news & marketing tips — September 9, 2005

You can double the power of your donation to help victims of Hurricane Katrina

We hope you read in our e-mail alerts recently or in various industry news sources that our founder and Chairman, Dave Biggers, will personally match up to $250,000 in your donations to the American Red Cross made through our website: www.alamode.com/katrina.  The link takes you to a secure area on our site where you can donate by credit card. Your donation will be routed to the Red Cross, matched dollar for dollar by Dave.

Taking into account our $150,000 donation to the REALTORS® Relief Fund to be applied toward housing needs for disaster victims, we've raised or contributed more than half a million dollars in the wake of Katrina. And we've done it with contributions from people just like you, our customers and other real estate professionals — many of whom are uniquely susceptible to the enormous increase in gas prices. The huge wave of contributions we've seen in the last week is real money coming out of real people's pockets, at a time when they could probably use it themselves.

We're not patting ourselves or even you on the back — we want to let you know about the power and goodwill of the real estate professionals we work for. And we want you to donate if you haven't! Or if you have, pass the web address, www.alamode.com/katrina, on to colleagues, friends and family. Dave will match their donations dollar for dollar, too.

"These are our clients, our neighbors, and our friends, and we intend to do all we can to help.  I truly hope our users donate as much as possible, so I can give the entire $250,000," Biggers said.  "And if the response is overwhelming, I’ll be happy to go farther.  Living in Oklahoma City, through bombings as well as devastating tornados, I know what sort of hospitality the nation, and this industry, extends during a disaster.”

We've heard from some of our customers who have lost their homes, some who were allowed to return to their homes briefly before having to leave again for possibly weeks, and some who were a little luckier but whose business is going to be down for quite a while while their city or region rebuilds. We've heard from customers who want to do more to help than donate cash. The government, the Red Cross and experts agree, though, that the very best individuals who want to help can do is to donate. Particularly when it will be matched.

We’ve hired a customer who lost his business in the hurricane, offered corporate housing to displaced families who may need it and deferred all fees and payments due us under service contracts, annual subscriptions, website renewals or anything else for our thousands of clients in Louisiana, Mississippi and Alabama. We're doing everything we can — please consider giving, because we can offer even more together.

www.alamode.com/katrina

New mortgage commentary tool helps you serve clients better

We know you’re always looking for ways to serve your clients better, so we recently teamed up with Al Bowman of Mortgage Commentary Services to bring the latest information on market conditions and mortgage rates straight to your Inbox. 

Bowman has been in the lending industry for 19 years and has shared his expertise with mortgage shoppers on the Internet since 1994.  He's known for his ability to translate complex economic data into layman's terms, arming you with his invaluable market research. 

With daily mortgage commentary, not only do you stay on top of the news and economic data that affects interest rates, but you can relay that information to your clients and prospects.  As a result, they will be able to make informed decisions about their mortgage loan.

Here's how the service works:  You'll receive an e-mail everyday (excluding Sunday) with information on market conditions that directly affect industry rates.  The entire commentary is focused on factors that affect rates, so you won't have to "sift through the muck" to find relevant data.

In addition to providing reliable market trend information, Bowman also includes 7/20/60 "lock"/"don't lock" advice based on the time frame you're expecting the loan to close. 

We’re also working on providing more mortgage market news and data that will allow you to stay in front of your clients and generate more business.  If you have any questions about the Mortgage Commentary Service, please send an e-mail to info@alamode.com.

 

Briefly Speaking


XSite Tech Tips:  Go paperless today by using DirectFax
The real estate industry is constantly developing the technology and tools needed to facilitate the paperless mortgages of the future.  Your XSite's DirectFax feature is an important part of the paperless process that's already in place — so why not start using it today?  DirectFax turns paper documents into electronic documents using only a fax machine.  Here's how to use this feature in five easy steps:

1. Your client logs into your Mortgage XSite using their username and password they created when they first filled out the loan application.

2. Your client will click on the icon labeled "Manage Docs," and then the "DirectFax" icon.  They will be prompted to print a fax cover page.

3. All they need to do now is fax their documentation to the fax number on the cover sheet, making sure to include the cover sheet on the top of the fax.

4. Our fax server will read the barcode on the cover page and create a PDF of the documents before routing it to your clients' specific loan file in your XSite.

5. To retrieve the PDF files log into your Loan Apps and highlight your clients' application.  You will see a DirectFax icon with a link that says "View."

That's all there is to it!  You'll never have to worry about losing paper documents again.

Learn how to do more with your XSite
Join us at our Orlando Training Center on Sept. 13 for our Hands on Training seminar, "Optimize Your Mortgage XSite."  We'll cover lead generation, setting up your site for different users in your office, automating loan apps, developing secure digital signatures, managing appraisal and title orders, and more!
Register here

And be sure to stop by our booth and say "hi" at these upcoming industry events:

Oct. 23-26
MBA Annual Convention
Orlando, Fla.

Nov. 11-15
Western Regional Mortgage Brokers Conference, Las Vegas

Contact Us


For questions about this newsletter, contact the editor: Amanda@alamode.com

For sales inquiries, contact sales@alamode.com or call
1-800-ALAMODE. 

If you have an idea, tip or feedback on any of our products, we'd love to hear from you!  Please e-mail us at info@alamode.com.

 

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