Coming this summer: A new level of XSites
a more scaled down version (Standard level).
This summer, we’re introducing XSites levels
Standard and Professional
allowing new customers to choose a Mortgage XSite with all the
bells and whistles (Professional level)
As a result, your XSite will be automatically
upgraded to the Professional level, so you won’t lose any of the
cutting-edge tools and features you’ve come to depend on to help
you do business. In fact, many of the tools that make your XSites so dynamic will only be available on XSites Professional
level. And most of the new features coming out throughout the
year will only be available on Professional.
XSites Standard provides mortgage brokers a
sophisticated web presence they need at a more affordable cost,
making it a perfect solution for new and part-time brokers or
LOs. As you know, having a good website in today’s market is
crucial. However, start-up costs and other expenses often make
it difficult for those new to the business to afford a good
website right out of the door. XSites Standard is the foot in
the door they need. And as they begin landing new business, they
can easily upgrade to XSites Professional.
And if you have friends in the business who are
impressed with your XSite, you may want to refer them to us once
XSites levels are released. They’ll get an affordable website
and you’ll get $50 just for referring them!
Keeping your Mortgage XSite fresh
more likely to return to your site if you offer them something
new from time to time. And with summer on the horizon, now’s a
great time to update your XSite with new themes, content pages
XSite will not only increase traffic, it can also help your
search engine placement.
often you update your pages, the more often the search engines
"crawl" your site. If a search engine comes back after a month
and nothing has changed, it may wait two months before
returning. Here are tips to freshen up your XSite for summer and
keep visitors coming back:
events. Add a custom page to your XSite detailing local
summer events and festivals and other summer activities in your
they can use. Add the daily Inman real estate news
feed to your XSite by checking the “News” content page and
clicking on “dynamic content” under
Other Content Options.
Be patriotic. Switch your normal XSite theme for the “Patriotic” theme for
Memorial, Flag and Independence Day.
Reel in DIY-ers.
homeowners save their big home improvement projects for the
summer months, making now a good time to include content pages
on home equity loans and home improvement insurance. Try
rearranging your XSite so these pages are closer to the top of
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