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a la mode
news & marketing tips — posted
April 21,
2005
Get
better search engine rankings by networking on your XSite
You know that
networking exposes your business to more potential clients. Why not
take the concept of networking onto your XSite? Create a
referral network page by swapping links with agents, appraisers, other
mortgage brokers and even other businesses in your community.
Not only will it expose your business to more new prospects, your
site will also get better rankings on search engines and, likely, more
traffic.
In fact, Google
explains that, "The best way to ensure Google finds your site, is for
your pages to be linked from lots of pages on other sites.
Google's robots jump from page to page on the web via hyperlinks, so
the more sites that link to you, the more likely it is that we'll find
you quickly."
Hoffman Estates,
Ill. mortgage broker Mike Pyrek showcases several local real estate
agents on his XSite's "Trusted REALTORS®" page,
www.foradreamhome.com/Realtors. Because Pyrek's web address
is posted on his linking partners' sites, it'll likely see a boost in
traffic, which will increase his site's popularity and give search
engines more of a reason to get his site listed on their results
pages.
Some XSite owners
choose to link to businesses in the area that may help their clients
with their impending move, such as moving companies, utilities
websites, cable companies and area restaurants. Other XSite
owners simply post their favorite links, offering a bit of personality
to their site, such as sports teams and news sites.
Many XSite owners
also create their own link exchange form using the customized lead
generation form tool available on their XSite, like on Louisville, Ky.
REALTOR® Brad Long's
REALTOR®
Links page,
www.bradleylong.com/RealtorLinks. Agents across the U.S. can
then submit their site along with the title and short description so
Long can review to make sure it fits his criteria before posting it on
his agent referral page.
To create your own
referral network page, go to Step 6 in your XSite's Wizard and create
a custom page. To create a link exchange form on the referral page
you've created, check "Include Lead Generation Form" under "Other
Content Options" at the bottom of the page and choose "Customize."
Once you've reached this area, click on "Create a Form." You can
choose what fields you want to include in the form by choosing the
link "Add a Field." Most link exchange forms ask for a name, e-mail
address, web address, title of the website (e.g. "West Cleveland Rates
and Home loans") and a short description of the site.
Do you have unique
feature on your XSite you'd like to share in the Mortgage
e-Newsletter? E-mail
Amanda@alamode.com.
Mercury Network evolves into bigger, better XSites
Network
If you've been
using the Mercury Network to order appraisals from our nationwide
network of real estate appraisers, you may have noticed a few changes
last week. That's because we officially flipped the switch to
change the Mercury Network over to the new
XSites Network, making your
life considerably easier.
As the name
implies, the new network is centered on XSites owners. Between our
Mortgage,
Agent,
Appraiser and
Inspector XSites,
there are nearly 20,000 professionals in the network who have the
ability to do business with one another. And because the network
includes XSite owners who have many of the same
sophisticated transaction management and collaboration
tools as you do, you can be assured that any business you do will be
seamless.
With appraisers in
every county of every state, the "new" XSites Network makes it easier
than ever to order an appraisal. You can order it, monitor its
progress, and view the finished report all from your XSite.
Appraisers run errors and omissions checks against their reports
before they send them along. Once the report passes the review, a PDF
is generated and sent to your Mortgage XSite. Your XSite saves
it to the right loan folder and sends you an instant status update
letting you know the report is ready.
Plus, we'll also be
expanding your vendor management capabilities in the future to include
credit, title and flood certifications. When you place an order
through the XSites Network, you and your clients will receive status
updates from the time the order is accepted until the report is
delivered to the loan file.
Now, more than ever, your Mortgage XSite is the central hub
of your daily interactions with prospects, clients, vendors, and other
real estate professionals. With the new XSites Network, all
parties of the real estate transaction can come together, allowing
the transaction to flow more smoothly and quickly. We hope
you're as excited as we are.
As always, if you have any
question, don't hesitate to e-mail us at
info@alamode.com.
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